Growth99 - The Great Divide: How Leading Practices Win in 2026 Sponsored Ed 3

Aesthetic and elective wellness practices are entering a new era defined by rising competition, rapid AI adoption and evolving patient expectations. Data from the 2026 benchmark report shows a widening gap between practices accelerating and those falling behind. In this session, Growth99 CEO, Rob Pickell, will break down the five trends driving that divide and the strategic behaviors shared by top performers. Attendees will learn how smarter marketing investment, stronger positioning and effective use of technology and AI shape growth—plus, why optimism requires action. This session offers practical, evidence-based guidance to improve marketing, operations and competitive performance.